Conversion events
Conversion events help you track target actions and revenue: product purchases, service checkout, subscription payment, or ad impression revenue.
Choose the data type based on what happens in your app. It determines what information to transfer and in which reports to analyze it.
Which type to choose
|
What to track |
Event type |
Example |
|
Actions with products and order checkout |
Product view, adding to cart, purchase |
|
|
Product or service checkout stages |
Offer display, application form filling, final decision |
|
|
Revenue from ad impressions |
The ad network reported revenue for an impression |
|
|
In-app purchases and subscription lifecycle |
One-time purchase, subscription start, renewal |
Sending conversion events is not counted in the paid limits for custom events and DSA and doesn't affect the plan cost.
Event and conversion rule
Sending an event records an action. The conversion rule in the Tracking section determines which received events count as conversions and how to link them to the acquisition source.
First, set up collection and make sure the data arrives. If you need to link target actions to user acquisition, create a conversion rule. To analyze stage completion, use a funnel.
How to start
- Choose the target action and the appropriate data type.
- Describe the stages and information needed for analysis.
- Set up the transfer according to the instructions for the selected type.
- Check the events and parameters in the corresponding report.
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