---
metadata:
  - name: generator
    content: Diplodoc Platform v5.50.6
alternate:
  - https://appmetrica.yandex.by/docs/en/mobile-tracking/feed-tracking.md
  - https://appmetrica.yandex.by/docs/ru/mobile-tracking/feed-tracking.md
---
> **Documentation Index:** Fetch the complete configuration index at https://appmetrica.yandex.by/docs/en/llms.txt

# Tracking Links for Feeds

A feed is a file containing product names, descriptions, prices, technical specifications, and other product information that helps quickly transfer assortment data to various services. In Direct, feeds are used to create ads, including [product ads](https://yandex.ru/support/direct/en/unified-performance-campaign/create-product) for promoting mobile applications and Web+App campaigns.

{% note info "" %}

You can review the complete requirements for feeds for mobile app promotion in the [Yandex Direct documentation](https://yandex.ru/support/direct/en/feeds/mobile-apps-requirements-yml).

{% endnote %}

## Step 1. Application Settings {#app-settings}

- [Configure Universal Links for iOS](https://appmetrica.yandex.by/docs/en/sdk/ios/analytics/ios-universal-links.md)
- [Deeplinks for Android](https://developer.android.com/training/app-links/deep-linking?hl=ru#adding-filters)

{% note info "" %}

App developers configure user routing in the application via deeplink and Universal Link. It's important that each end product planned for promotion has a deeplink/Universal Link scheme that opens the corresponding page in the application.

{% endnote %}

## Step 2. Create a Tracker {#create-tracker}

1. In the AppMetrica interface, go to **Tracking** → **Create tracker**.
1. Specify the tracker name.
1. Select the partner - Yandex.Direct.
1. Fill in the remaining fields. Settings will differ depending on the campaign type and user scenario.

   To open a specific product, you need to pass parameters from the tracking link to the deeplink or target link. Learn more about [tracking link parameters](../mobile-tracking/tracking-specification#passing-params.md).

{% list tabs %}

- Mobile App Promotion Campaigns

   **Scenario**: if no app - redirect to app store, if app exists - redirect to product page in the app.

   **Platforms**: Android, iOS.

   **SmartLink** option: disabled.

   {% list tabs %}
   
   - Android      

      - **Target link**: specify the link to your app in the app store.

      - **Deeplink for Android**: specify the deeplink template for products in the app. Specify the common part of the deeplink path, and write the variable part (e.g., product ID) as a macro.

         For example, the deeplink looks like: `myapp://catalog/product/12345`, where 12345 is the unique product ID, and the path `catalog/product/` is the same for all products.

         Then in the tracker specify: `myapp://catalog/product/{item_id}`.

         You can use any convenient macro to denote the product ID. In this case, use the corresponding parameter name in the app-to-app link.

      - **App-to-app link**: 

         Add the value for the `{item_id}` macro to the link as a parameter. For example, `item_id=12345`. The value will be passed to the deeplink instead of the macro, so the redirect will go to the deeplink: `myapp://catalog/product/12345`.

         Example link: `https://1111.redirect.appmetrica.yandex.com?appmetrica_tracking_id=123456789&referrer=reattribution%3D1&item_id=12345`.

         If you use a different macro name in the deeplink, then specify it as a parameter in the link.
      
   - iOS

      - **Target link**: specify the link to your app in the app store.

      - **App-to-app link**: specify the path to the product in the app-to-app link. For example: `https://1111.redirect.appmetrica.yandex.com/catalog/product/12345?appmetrica_tracking_id=123456789&referrer=reattribution%3D1`.
      
   {% endlist %}
      
- Web+App Campaigns

   **Scenario**: if no app - redirect to product page on website, if app exists - redirect to product page in the app.

   **Platforms**: Android, iOS, fallback.

   **SmartLink**  option: enabled.

   {% list tabs %}
   
   - Android    

      - **Target link**: specify the URL template for products on the website. Specify the common part of the URL path, and write the variable part (e.g., product ID) as a macro.

         For example, the URL looks like:

         `https://example.ru/catalog/product/12345`, where 12345 is the unique product ID, and the path `catalog/product/` is the same for all products.

         Then in the tracker specify: `https://example.ru/catalog/product/{item_id}`.

         You can use any convenient macro to denote the product ID. In this case, use the corresponding parameter name in the app-to-app link.

      - **Deeplink for Android**: specify the deeplink template for products in the app. Specify the common part of the deeplink path, and write the variable part (e.g., product ID) as a macro.
      
         For example, the deeplink looks like: `myapp://catalog/product/12345`, where 12345 is the unique product ID, and the path `catalog/product/` is the same for all products.

         Then in the tracker specify: `myapp://catalog/product/{item_id}`.

         You can use any convenient macro to denote the product ID. In this case, use the corresponding parameter name in the app-to-app link.

         Add parameters `click_id={click_id}` and `yclid={yclid}` to the deeplink.
         
         Example: `myapp://catalog/product/{item_id}?click_id={click_id}&yclid={yclid}`.

   - iOS, Desktop

      - **Target link**: specify the URL template for products on the website. Specify the common part of the URL path, and write the variable part (e.g., product ID) as a macro.

         For example, the URL looks like:

         `https://example.ru/catalog/product/12345`, where 12345 is the unique product ID, and the path `catalog/product/` is the same for all products.

         Then in the tracker specify: `https://example.ru/catalog/product/{item_id}`.

         You can use any convenient macro to denote the product ID. In this case, use the corresponding parameter name in the app-to-app link.

   - fallback

      - **Target link**: укажите шаблон ссылки на товары на сайте. Для этого укажите общую часть пути URL, а меняющуюся часть пути (например, ID товара) запишите в виде макроса.

            For example, the URL looks like: 

            `https://example.ru/catalog/product/12345`, where 12345 is the unique product ID, and the path `catalog/product/` is the same for all products.

            Then in the tracker specify: `https://example.ru/catalog/product/{item_id}`.

            You can use any convenient macro to denote the product ID. In this case, use the corresponding parameter name in the app-to-app link.               

   {% endlist %}

   - **App-to-app link**: 

      1. Add the value for the `{item_id}` macro to the link as a parameter. For example, `item_id=12345`. The value will be passed to the deeplink instead of the macro, so the redirect will go to the deeplink: `myapp://catalog/product/12345`.

      2. Specify the path to the product in the app-to-app link. For example, the final link will look like: `https://1111.redirect.appmetrica.yandex.com/catalog/product/12345?appmetrica_tracking_id=123456789&referrer=reattribution%3D1&item_id=12345`.

      If you use a different macro name in the deeplink and target link, then specify it as a parameter in the link.     

{% endlist %}

## Step 3. Additional Tracker Settings {#tracker-settings}

Implement the remaining tracker and campaign settings according to the campaign type. Save the tracker.

- [Mobile App Promotion](https://appmetrica.yandex.by/docs/en/mobile-tracking/yandex-direct-upc-tracking.md)
- [Web+App Campaigns](https://appmetrica.yandex.by/docs/en/mobile-tracking/yandex-direct-web-app-tracking.md)

## Step 4. Generate Links for All Feed Products {#feed-links}

Specify the final app-to-app link in the feed. Generate links for the remaining products by analogy.

## Frequently Asked Questions {#faq}

{% cut "Can I use universal links like `http://example.ru/` instead of tracking links when creating a feed?" %}

Yes, such links are suitable for [Web+App campaigns](https://appmetrica.yandex.by/docs/en/mobile-tracking/yandex-direct-web-app-tracking.md). In this case, you must add the parameter `referrer=reattribution%3D1` to the final landing page.

{% endcut %}

{% cut "Do I need to specify Deeplink for iOS?" %}

This is not necessary: for iOS versions above 12.3.1, deeplinks in tracking links do not work. App opening on iOS is done via direct link using [Universal Link](https://appmetrica.yandex.by/docs/en/sdk/ios/analytics/ios-universal-links.md) technology.

{% endcut %}

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