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Maximize your app’s ROAS with LTV and Churn Predictions

Get accurate insights about mobile app users, their lifetime value and churn probability from Day 1 of your ad campaign

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>90% prediction accuracy even 
with no activity

User-level insights

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Available in all analytics reports 
from Day 1

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Analytics

Maximize ad performance based on LTV Predictions

LTV Predictions is an ML model that evaluates each user within 24 hours of them joining the app and forms an LTV prediction for 28 days that follow.

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Send postbacks to your
ad network or MMP

Streamline your ad campaign optimization by sending postbacks directly from your AppMetrica workspace to ad networks or your MMP.

Minimize user churn with personalized campaigns

Churn Predictions categorize users into groups based on churn probability >95%, 75-95%, 50-75%, and <50%, enabling targeted retention and re-engagement strategies such as personalized push notifications and incentives. The model incorporates the 3 sigma rule, ensuring an accuracy rate exceeding 90%.

Explore all benefits

Data

optimization

High accuracy based on Big Data

Unlike classic optimization suggestions based on traditional metrics like ‘time spent’ and ‘engagement’, AppMetrica’s new AI-powered feature shows an overwhelming advantage of optimizing campaigns based on predictive analytics.

Daily data updates

LTV and churn predictions are updated every 24 hours even in the absence of revenue data, providing businesses with real-time, data-driven insights for informed and timely decision-making.

Video Guide

In the video below, you will learn how to easily find the most effective advertising channels, optimize your advertising campaigns and retain users in AppMetrica.

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2025-09-12T10:37:35.047Z

How-to Guide

Explore a detailed guide with step-by-step instructions on 
using LTV and Churn Predictions in AppMetrica.

Read now

Case study

In a quest to find the best possible optimization strategy, Yandex Games ran an A/B test to compare two methods: a traditional one, optimizing based on the users’ behavior in the app within the first few minutes, and one based on the topLTV parameter.

Read the full story in the case study

Gaming apps

Tailor your marketing campaigns to attract even more users with higher long-term value based on topLTV parameters.

Ecommerce apps

Segment customers based on their spending habits and personalize your marketing campaigns for high-value customers.

Subscription-based apps

Determine the optimal pricing strategy for subscription-based apps based on LTV data and adjust pricing tiers.

Ready to maximize your ROAS
with accurate LTV and Churn Predictions?

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QA

Who can use LTV & Churn Predictions?
Our free plan has daily limits for custom events sent via the SDK and Post API. You get 3,250,000 events every day and 100,000,000 events every month. If you need more, just switch over to a paid plan.
How do LTV Predictions work?
AppMetrica’s LTV Predictions leverage AI to find potential users with the highest LTV. It allows you to optimize your strategies by targeting users who are likely to yield the highest returns. LTV Predictions evaluate each user within 24 hours of them joining the app and forms a forecast for 28 days that follow.
How do the Сhurn Predictions work?
Churn Predictions enable app owners and marketing teams to identify new users who are most likely to churn over time as soon as they install the app. The AI model analyzes all active users over the period of 3 weeks, scoring their activity on a daily basis. The generated report splits all users in groups based on churn probability: >95%, 75-95%, 50-75%, and <50%.
Why should I trust the accuracy of the LTV Predictions?
In contrast to classic optimization suggestions based on traditional metrics like ‘time spent’ and ‘engagement’, the new AI-based predictive model collects and analyzes massive amounts of data around every user’s potential LTV. The predictions are formed based on the user’s activity in your app within 24 hours of them installing it, as well as the behavior of users in similar apps. The massive sample size of analyzed data ensures the highest possible accuracy while maintaining the users’ anonymity.
How do I start using LTV & Churn Predictions?
If you are already using AppMetrica, you can access LTV and Churn Predictions by upgrading your subscription to a Pro plan directly from your account. You can also request a free trial of the feature by contacting support. If you are new to AppMetrica, you can try LTV and Churn Predictions as part of a free trial. Get in touch with us for a quick product demo and a free trial.
How much does it cost?
LTV and Churn Predictions is available as part of AppMetrica’s Pro plan, starting at $3000/mo. Reach out to us to upgrade your current subscription or get a free trial.