Articles on app analytics — AppMetrica

Game District is Pakistan’s fastest-growing mobile gaming company, with over 800 games launched to date. Their games are available on both Android and iOS platforms, with a user base spanning globally. The company shows impressive metrics, including more than 10 million Daily Active Users (DAU) and 300 million Monthly Active Users (MAU). Their monetization strategy primarily involves in-app advertising (IAA), which accounts for 80-90% of their revenue, and in-app purchases (IAP), which they aim to increase to 30% by the end of the year.

Having a reliable, yet affordable app analytics platform is crucial for a growing company. That’s why Red Circle chose AppMetrica as its go-to solution for accurate insights about their new app features and personalization. Learn how the team used AppMetrica to learn more about its audience and grow its revenue.

Auto.ru, a major online car seller, was looking for a way to optimize its mobile ad campaigns by attracting more high-value users without increasing its marketing budget.

Learn how they used LTV Predictions in AppMetrica to find a target audience with the best lifetime value and optimize their campaigns to double its revenue without changing the budget.

Remember the days when you were choosing the right app analytics platform for your company? Perhaps you felt lost in the vast sea of solutions available on the market … or maybe you simply didn’t know where to get started. By the way, thank you for choosing AppMetrica at the end of the day :)

In a quest to increase user engagement, the teams at Yandex Games and AppMetrica developed a predictive analytics tool that forecasts user engagement and gauges its impact on future revenue growth. Learn about the collaboration’s incredible results in this case study.

Appsulove is a major mobile developer and publisher. The team comprises experienced product managers and analysts who track and optimize the company’s large portfolio of apps.

Embarking on a journey of evolution, A1Apps, an app developer with a portfolio of 20+ applications, shifted its monetization strategy from in-app ads to subscription-based monetization.

Find out how A1Apps approached the changes and why they chose AppMetrica as its primary mobile marketing and product analytics partner.

When your company is small, knowing where every dollar goes is essential. Your mistakes can be too expensive to afford. See how Multicast Games made outstanding results despite limited resources.

Crypta specialists developed a model built on the AppMetrica infrastructure that predicts churn in mobile apps. Using the model, a service provider marketplace was able to more accurately calculate the number and nominal value of promo codes they should issue to bring back customers.