Articles on app analytics — AppMetrica

Game District is Pakistan’s fastest-growing mobile gaming company, with over 800 games launched to date. Their games are available on both Android and iOS platforms, with a user base spanning globally. The company shows impressive metrics, including more than 10 million Daily Active Users (DAU) and 300 million Monthly Active Users (MAU). Their monetization strategy primarily involves in-app advertising (IAA), which accounts for 80-90% of their revenue, and in-app purchases (IAP), which they aim to increase to 30% by the end of the year.

Are you using the monetization analytic to its full potential? In this article we explain how you can leverage ad revenue data in different AppMetrica reports to get a full picture of how well you’re monetizing your app.

AppMetrica has teamed up with the market leader Apphud to bring you advanced subscription tracking experience that’s more accurate, seamless, and convenient than ever before!

Start monitoring in-app revenue flows in real time and make adjustments on the fly with the latest version of AppMetrica SDK. We’ve rebuilt the sendSDK buffer processing to show every purchase, ad view, and monetization event without delays.

AppMetrica helps app developers get a full picture of how ads affect the key metrics and revenue of their apps. Now, if developers are using the Yandex Advertising Network or Adfox to place ads, they can connect to an app analytics platform in just a few clicks and gain deeper insights into their app’s performance.

Spoiler: with AppMetrica, you can have both! Integrate AppMetrica to your BI system for comprehensive data analysis.

App analytics is essential for any app but can be expensive. Small companies may find it challenging to choose a tool that won’t exceed their budget.

If you want your app to grow without wasting your marketing budget, you need to calculate the customer Lifetime Value (LTV). The tricky thing here is to make sure you measure it the right way.

Let’s first define LTV and check for calculation errors that might be holding you back from your competitors. Once that is clear, we’ll explore ways to boost your LTV.

In this article, we’ll help you decide what engagement metrics you need to track to maximize your app’s growth, whether you have a gaming, a subscription-based, or an e-commerce app.